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Cairo International Conference Center (CICC)
MEDIA CAMPAIGNS
With over 20 years of experience in promoting a wide range of events in Egypt and looking after the media, we are planning to maximize event coverage for EDU WORLD EGYPT through extensive media campaigns covering listings in both print and online directories, print advertising, online advertising, local press conferences and both print and online press releases.
ONLINE PRESENCE
EDU WORLD EGYPT will be given added value through an online presence with promotions through the official website, digital channels, online communities, email shots and digital advertisements to ensure that audiences have every opportunity to attend the event.
PRESS RELEASES
Ensuring that key journalists are kept fully informed with this year’s content, features and attractions at EDU WORLD EGYPT and making the news through a locally held press conference and schedule of press releases so as to keep the event in the mind of audiences and increase the show’s visibility and awareness through announcements and updates.
SOCIAL MEDIA
From daily show updates to sponsored posts, EDU WORLD EGYPT news via social media outlets will reach out to target visitors across all essential channels, reminding them of all that is new and featured at the event this year.
RADIO ADVERTISING
Strategic spots at select local stations will serve as an extra reminder for visitor audiences to get involved with EDU WORLD EGYPT as the unpatrolled event dedicated to educational resources, supplies and solutions.
MOBILE MARKETING
Mobile marketing promotions aimed at industrial visitors will spread the word on EDU WORLD EGYPT keeping audiences up-todate and fully aware on why EDU WORLD EGYPT is the preferred meeting point for the industrial sector.
OUTDOOR PROMOTION
We will also ensure that the EDU WORLD EGYPT brand receives maximum exposure through outdoor campaigns including billboard displays in selected locations to ensure that visitors get every incentive to attend the event.
TARGETED TRADE INVITATIONS
60,000 targeted invitations will be sent out to trade delegates & related members of the Industrial community prior to the event, ensuring they ‘save the dates’ for EDU WORLD EGYPT & have adequate time to plan their visit in advance and arrange appointments for important discussions.
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